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Shelve Ltd — Terms of Service

Last Updated: 9 August 2026

Welcome to Shelve, a pantry-management, recipe, meal-planning and grocery-management service operated by Shelve App Ltd (“Shelve”, “we”, “our” or “us”).

These Terms of Service (“Terms”) govern your access to and use of the Shelve mobile application, website and related products and services (collectively, the “Service”).

By accessing or using the Service, you agree to these Terms. If you do not agree to these Terms, please do not use the Service.

1. Eligibility and Accounts
  1. You must be at least 16 years old to use Shelve.

  2. You agree to provide accurate and complete information when creating your account and to keep that information reasonably up to date.

  3. You are responsible for activity carried out through your account, including activity by people you authorise to access shared areas associated with your account.

  4. You must keep your login credentials confidential and notify us promptly if you suspect unauthorised access to your account.

  5. You may not use another person's account without their permission.

2. The Shelve Service

Shelve provides tools designed to help users manage food, recipes, pantry items, meal planning, grocery shopping and related household activities.

Features may include:

  • pantry management;

  • recipe creation, importing and management;

  • meal planning;

  • grocery and shopping lists;

  • stock and expiry alerts;

  • document, image, video or other uploads;

  • scanning and recognition tools;

  • recipe and ingredient search;

  • household sharing;

  • AI-powered and automated features; and

  • other functionality that Shelve makes available from time to time.

The features available to you may depend on your subscription tier, device, location, app version, technical requirements or other eligibility conditions.

Shelve is continually developing. Features may be added, modified, replaced or discontinued as the Service evolves, subject to these Terms and applicable law.

3. Free and Premium

Shelve offers a free version of the Service (“Free”) and an optional paid subscription (“Premium”).

  • Free
    • Free provides access to the features and functionality that Shelve makes available to free users from time to time.

    • Free may include advertising.

    • You are not required to subscribe to Premium to use functionality that Shelve makes available through Free.

    • The features and reasonable usage limits available through Free may change as the Service develops.

  • Premium
    • You may subscribe to Premium to access additional features and functionality.

    • Premium generally includes functionality available through Free, together with additional Premium functionality, and is provided without the advertising displayed as part of Free.

    • Premium features may include enhanced recipe capture and management, scanning and recognition tools, AI-powered features, household sharing, enhanced recipe and ingredient search, meal and grocery planning functionality, and other features identified within the Service as Premium.

    • The Premium features available to you are those identified within the Service at the relevant time.

    • Not all features that Shelve announces, previews, tests or describes as planned or upcoming are necessarily available when you subscribe.

4. Premium Price, Billing and Renewal
  1. Price 
    • Premium is currently NZ$8.99 per month in New Zealand.

    • Prices may vary by country, currency and platform. The price applicable to you will be displayed before you confirm your subscription.

    • Any taxes or other charges required by applicable law may be added or collected where applicable.

    • We may change the price of Premium from time to time. If a price change applies to an existing subscription, we will provide any notice required by applicable law and, where relevant, by the platform through which you subscribed before the new price takes effect.

  2. Payment Processing

    • How your Premium subscription is purchased and billed depends on the platform you use.

    • Android: Premium subscriptions purchased through Shelve on Android are processed using Stripe. By subscribing through Android, you authorise Shelve and Stripe to charge the applicable subscription price, together with any applicable taxes or charges, to your selected payment method on a recurring basis until you cancel.

    • iOS: Premium subscriptions purchased through the Shelve iOS app are processed through Apple's In-App Purchase system and are associated with your Apple Account. Your purchase, payment, renewal, cancellation and any refund request may also be subject to Apple's applicable terms, policies and billing arrangements.

    • Shelve does not directly control Apple's payment processing or the payment methods Apple makes available through its In-App Purchase system.

  3. Automatic Renewal ​​

    • Premium is a recurring monthly subscription.

    • Before you subscribe, the applicable price, billing frequency and automatic-renewal terms will be displayed to you.

    • Unless otherwise stated when you subscribe, Premium automatically renews for successive monthly subscription periods until cancelled.

    • If you subscribe through Stripe on Android, you authorise recurring charges to your selected payment method without requiring separate approval for each monthly renewal.

    • If you subscribe through Apple's In-App Purchase system on iOS, your subscription automatically renews in accordance with Apple's subscription terms unless you cancel it through your Apple Account before renewal.

  4. Managing Your Subscription
  • The method you use to manage or cancel Premium depends on how you originally subscribed.

  • Android / Stripe subscriptions: You may manage or cancel your subscription using the subscription or account-management functionality provided by Shelve or another cancellation method we make available.

  • iOS / Apple subscriptions: You must manage or cancel your subscription through your Apple Account or another subscription-management method provided by Apple.

  • Cancelling your subscription stops future renewals. Unless otherwise stated by the applicable payment provider or platform, you will generally continue to have access to Premium until the end of your current paid subscription period.

5. Cancellation and Refunds

You may cancel Premium at any time.

  • If you subscribed through Stripe on Android, you may cancel using the subscription or account-management functionality provided by Shelve or another cancellation method we make available.

  • If you subscribed through Apple's In-App Purchase system on iOS, you must cancel through your Apple Account or another subscription-management method provided by Apple.

Cancellation stops future renewals. Unless otherwise stated by the applicable payment provider or platform, you will generally continue to have access to Premium until the end of your current paid subscription period.

After that period ends, your account will revert to Free unless you subscribe again.

When your account returns to Free:

  • you may lose access to Premium-only functionality;

  • Free-tier usage limits may apply; and

  • advertising may be displayed.

Where reasonably practicable, we will not delete your existing User Content solely because your Premium subscription ends. However, your ability to access, edit, share or otherwise use particular content or functionality may be limited by the features available through Free.

Refunds are handled in accordance with applicable law and, where relevant, the policies of the platform through which you subscribed.

For subscriptions purchased through Apple's In-App Purchase system, refund requests may be handled by Apple in accordance with Apple's policies.

For subscriptions purchased through Stripe, Shelve will handle refund requests subject to these Terms and applicable law.

You may have additional rights to a refund, cancellation or other remedy under consumer protection laws applicable to you. Nothing in these Terms limits those rights where they cannot lawfully be limited.

6. Changes to Features and Plans

Shelve is an evolving service.

We may add, modify, replace, move between tiers or discontinue features and functionality as we develop the Service.

We may also change reasonable usage limits, eligibility requirements, subscription structures or other conditions applying to Free or Premium.

The availability of a particular feature when you subscribe does not guarantee that the feature will remain available indefinitely.

However, we will not make changes in a manner that deprives you of substantially all of the material benefit of your current paid subscription without providing any notice, remedy or other rights required by applicable law.

Where we make a material adverse change to Premium, we will provide reasonable notice where practicable and any rights or remedies required by applicable law.

7. Fair Use and Usage Limits

To maintain the security, performance, reliability, availability and fair use of the Service, Shelve may apply reasonable usage limits.

These limits may relate to matters including:

  • users or household members;

  • devices;

  • shared households;

  • storage or synchronisation;

  • document, image, video or other uploads;

  • scanning or recognition;

  • AI-powered functionality;

  • automated processing; or

  • other usage thresholds.

Different limits may apply to Free and Premium.

We may take reasonable steps to restrict or manage usage where activity negatively affects, or is reasonably likely to negatively affect, the security, performance, integrity, availability or fair use of the Service.

8. Beta, Preview and Upcoming Features

Shelve may make available features that are in beta, preview, testing or experimental stages.

These features may:

  • be incomplete;

  • contain errors;

  • have limited functionality;

  • be available only to certain users;

  • change during development; or

  • be discontinued.

We may also describe functionality as “coming soon”, “planned”, “upcoming” or similar.

References to planned or upcoming features are for informational purposes and do not constitute a guarantee that a feature will be released, made available through Free or Premium, or released within any particular timeframe.

9. AI-Powered and Automated Features

Some Shelve features may use artificial intelligence, machine learning or other automated technologies.

These features may assist with matters including:

  • extracting or interpreting recipes, images, documents or other content;

  • recognising food, ingredients or pantry items;

  • suggesting recipes;

  • suggesting ingredient substitutions;

  • generating meal plans;

  • generating or assisting with grocery lists;

  • providing shopping or grocery assistance; and

  • providing other recommendations or automated assistance.

AI-generated and automated outputs may be inaccurate, incomplete, outdated or unsuitable for your circumstances.

You should review outputs before relying on or acting on them.

In particular, Shelve does not guarantee the accuracy, completeness or suitability of information or recommendations concerning:

  • ingredients;

  • allergens or food intolerances;

  • dietary requirements;

  • nutrition;

  • food safety;

  • expiry, best-before or use-by dates;

  • substitutions;

  • quantities;

  • product availability; or

  • purchasing decisions.

Shelve is not a substitute for professional medical, nutritional, dietary or food-safety advice.

You remain responsible for checking relevant information, including food labels and manufacturer information where appropriate, and for decisions you make based on AI-generated or automated outputs.

Availability and usage limits for AI-powered features may vary between Free and Premium.

10. User Content

You retain ownership of content that you create, upload, import or otherwise provide through Shelve, including recipes, pantry information, grocery information, meal plans, notes, images, videos, documents and other materials (“User Content”).

You give Shelve a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, process, transmit and display your User Content only to the extent reasonably necessary to provide, operate, maintain, secure and support the Service and the features you choose to use.

This licence does not transfer ownership of your User Content to Shelve.

Processing may include using third-party service providers that help us operate the Service, including providers of cloud infrastructure, payment processing, scanning, recognition and artificial intelligence services, as described in our Privacy Policy.

How Shelve does not use your User Content

  • Shelve does not sell your User Content.

  • Shelve does not use your User Content for advertising or marketing without your permission.

  • Shelve does not use your User Content to train artificial intelligence models.

Where we use third-party artificial intelligence providers to provide AI-powered features, we use services and settings under which User Content submitted by Shelve is not used to train those providers' models.

You are responsible for ensuring that you have the rights necessary to upload, import or otherwise use User Content through Shelve.

For example, if you import a recipe, photograph, document, video or other material created by another person, you are responsible for ensuring that your use of that material is permitted.

We may remove or restrict access to User Content where reasonably necessary because it violates these Terms, applicable law or another person's rights.

Our handling of personal information contained in User Content is also governed by our Privacy Policy.

 

11. Shared Households

Some tiers or versions of Shelve may allow users to invite household members or other authorised users to share information or functionality.

Shared information may include pantry items, grocery lists, recipes, meal plans and other content made available within a shared household.

The availability of household sharing and the number of users permitted within a household may vary between Free and Premium and may change as the Service develops.

Where shared access is enabled, authorised users may be able to view, add, modify or delete content within the shared area.

You are responsible for managing the people you invite and their access.

You should only place information in a shared area if you are comfortable with authorised members of that area accessing or modifying it.

Shelve is not responsible for changes to shared content made by users whom you authorised to access the relevant shared area, except to the extent responsibility cannot lawfully be excluded.

12. Acceptable Use

You must not:

  • use the Service for an unlawful purpose;

  • use the Service in violation of applicable law;

  • access another user's account without permission;

  • upload malicious code, viruses or harmful material;

  • infringe another person's intellectual property, privacy or other rights;

  • attempt to gain unauthorised access to the Service or systems connected to it;

  • interfere with, damage, disrupt or overburden the Service;

  • circumvent or attempt to circumvent subscription, usage, access or technical limits;

  • scrape, harvest or systematically extract data from the Service except where expressly authorised by Shelve;

  • create accounts or access the Service through unauthorised automated means;

  • misuse AI-powered or automated functionality in a way that is unlawful, abusive or harmful;

  • impersonate another person;

  • use the Service to distribute spam or malicious communications; or

  • reverse engineer, decompile or attempt to extract source code, models or underlying components of the Service except to the extent such a restriction is prohibited by applicable law.

We may restrict, suspend or terminate access where reasonably necessary to address misuse of the Service.

13. Shelve Intellectual Property

All intellectual property rights in the Shelve app, website, software, branding, designs and materials provided by Shelve, excluding User Content and third-party materials, are owned by or licensed to Shelve App Ltd.

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable and revocable licence to access and use the Service for its intended purpose.

You may not copy, reproduce, modify, distribute, sell, sublicense or create derivative works from Shelve's intellectual property except with our permission or where permitted by applicable law.

All rights not expressly granted are reserved.

14. Feedback

If you voluntarily provide ideas, suggestions or feedback about Shelve, you agree that we may use that feedback without restriction or payment to you.

This applies to feedback about improving the Service and does not transfer ownership of your User Content to Shelve.

15. Copyright and Intellectual Property Complaints

We respect the intellectual property rights of others.

If you believe that content available through Shelve infringes intellectual property rights that you own or control, please contact us at hello@shelveapp.com.

Please provide sufficient information for us to identify the relevant content and understand the basis of your complaint.

We may remove or restrict access to allegedly infringing material where reasonably appropriate.

16. Mobile App Distribution

Shelve may be made available through third-party app stores or distribution platforms, including Apple's App Store or Google Play.

Your use of those platforms may also be subject to their applicable terms and conditions.

Where required by the applicable platform:

  • the licence granted under these Terms is limited to use of the app on devices permitted by that platform's usage rules;

  • Shelve, rather than the app-store operator, is responsible for the Service and its support, except where the platform's terms provide otherwise; and

  • the relevant app-store operator may have rights as a third-party beneficiary of provisions required by its platform terms.

For clarity, Shelve's current subscription arrangements differ by platform: Android Premium subscriptions are processed through Stripe, while iOS Premium subscriptions purchased in the Shelve app are processed through Apple's In-App Purchase system.

17. Privacy and Third-Party Services

Our collection, use, storage and disclosure of personal information is governed by our Privacy Policy.

The Privacy Policy should be read alongside these Terms.

Some features require information or User Content to be processed by third-party service providers.

These providers may support functions including:

  • payment processing;

  • cloud hosting and infrastructure;

  • analytics;

  • email or communications;

  • scanning and recognition; and

  • artificial intelligence.

Our Privacy Policy provides further information about how personal information is handled.

The use of third-party services may also be subject to those providers' applicable terms or privacy practices.

18. Service Availability and Data

Shelve may store and synchronise User Content and other information across devices.

We take reasonable steps to provide a reliable Service, but we do not guarantee that the Service will always be uninterrupted, available, secure or error-free.

Maintenance, network failures, software or hardware issues, third-party service failures and events outside our reasonable control may result in temporary interruptions, delays or loss of functionality.

You should maintain your own copies of particularly important information where appropriate.

Nothing in this section limits rights or remedies that cannot lawfully be excluded under applicable law.

19. Suspension and Termination

You may stop using Shelve or delete your account at any time.

Deleting your account does not necessarily cancel an active Premium subscription.

  • If you have Premium, you should separately cancel your subscription using the cancellation method applicable to the platform through which you subscribed.

  • If you subscribed through Stripe on Android, use the cancellation method made available by Shelve.

  • If you subscribed through Apple's In-App Purchase system on iOS, cancel through your Apple Account or another subscription-management method provided by Apple.

We may restrict, suspend or terminate access to all or part of the Service where reasonably necessary if:

  • you materially or repeatedly breach these Terms;

  • you misuse the Service;

  • your activity creates a material security, legal or operational risk;

  • we reasonably suspect fraud or unauthorised activity;

  • we are required to do so by law; or

  • we discontinue all or a relevant part of the Service.

Where appropriate, we may provide notice and an opportunity to remedy a breach before terminating your account.

We may act immediately where reasonably necessary because of serious misconduct, fraud, security concerns, legal requirements or material risks to Shelve, other users or third parties.

If we discontinue the Service in circumstances that materially affect an active Premium subscription, we will provide reasonable notice where practicable and any refund, cancellation right or other remedy required by applicable law.

Termination may result in loss of access to your account and User Content.

20. Disclaimers

To the extent permitted by applicable law, Shelve is provided on an “as is” and “as available” basis.

We do not guarantee that the Service will always be uninterrupted, secure or error-free.

Shelve is designed to assist with pantry management, recipes, meal planning, grocery management and related activities.

Results depend in part on the information you provide and how you use the Service.

We do not guarantee that Shelve will:

  • accurately predict grocery needs;

  • prevent food waste;

  • correctly recognise food or ingredients;

  • correctly extract information from documents, images or other content;

  • correctly identify expiry or use-by dates;

  • recommend suitable recipes or substitutions;

  • accurately determine dietary or allergen suitability; or

  • produce accurate AI-generated or automated outputs.

You remain responsible for checking food labels, allergens, ingredients, expiry information, dietary suitability and other information relevant to your health and safety.

Nothing in these Terms excludes any guarantee, warranty, right or remedy that cannot lawfully be excluded.

21. Consumer Rights

You may have statutory consumer rights under the laws that apply where you live.

Nothing in these Terms excludes, restricts or modifies any consumer guarantee, statutory right or remedy that cannot lawfully be excluded, restricted or modified by agreement.

This includes, where applicable, rights under:

  • New Zealand's Consumer Guarantees Act 1993 and Fair Trading Act 1986;

  • the Australian Consumer Law; and

  • applicable United States federal and state consumer protection laws.

If a provision of these Terms conflicts with a mandatory consumer protection that applies to you, that mandatory protection will prevail to the extent of the conflict.

22. Limitation of Liability

To the fullest extent permitted by applicable law, Shelve App Ltd and its directors, employees and agents will not be liable for indirect, incidental, special or consequential loss arising from or relating to your use of the Service, including loss of profits, data or anticipated savings.

To the fullest extent permitted by applicable law, our total aggregate liability to you arising from or relating to the Service will not exceed the greater of:

  • the amount you paid to Shelve during the 12 months immediately preceding the event giving rise to the claim; or

  • NZ$100 or its approximate equivalent in your local currency.

The exclusions and limitations in this section apply only to the extent permitted by applicable law.

Nothing in these Terms excludes, restricts or modifies liability, consumer guarantees, rights or remedies where doing so would be unlawful.

Where applicable law does not permit a particular exclusion or limitation contained in these Terms, that exclusion or limitation applies only to the maximum extent permitted by law.

23. Indemnity

To the extent permitted by applicable law, you agree to indemnify Shelve App Ltd against third-party claims, losses, liabilities, damages and reasonable costs arising directly from:

  • your unlawful use of the Service;

  • your material breach of these Terms; or

  • User Content you provide that infringes another person's rights.

This section does not require you to indemnify Shelve for loss caused by Shelve's own negligence, breach of these Terms or unlawful conduct.

24. Changes to These Terms

We may update these Terms from time to time to reflect changes to the Service, our business, technology, legal requirements or other relevant circumstances.

If we make material changes, we will provide reasonable notice, such as by:

  • email;

  • an in-app notification; or

  • another appropriate electronic method.

Where a change materially affects an existing Premium subscription, including a change to its price, we will provide any notice or rights required by applicable law before the change takes effect.

The updated Terms will state the date they were last updated and, where appropriate, when they take effect.

Your continued use of the Service after updated Terms take effect constitutes acceptance of those Terms to the extent permitted by applicable law.

If you do not agree to updated Terms, you may stop using the Service and, if applicable, cancel Premium.

Nothing in this section permits us to make a change retrospectively where doing so would be prohibited by applicable law.

25. Electronic Communications and Notices

You agree that Shelve may provide agreements, disclosures, notices and other communications electronically, including by email, in-app notification or through the Service.

Electronic communications satisfy any requirement that communications be provided in writing to the extent permitted by applicable law.

You are responsible for keeping the email address associated with your account reasonably up to date.

26. Governing Law

These Terms are governed by the laws of New Zealand.

Nothing in these Terms deprives you of mandatory protections or rights available under the laws of the country, state or territory in which you reside where those rights cannot lawfully be excluded by agreement.

Subject to those mandatory rights, disputes arising from or relating to these Terms or the Service will be subject to the jurisdiction of the courts of New Zealand.

27. General

If any provision of these Terms is unlawful, invalid or unenforceable, that provision will be enforced to the maximum extent permitted by law or, where necessary, treated as removed. The remaining provisions will continue in effect.

If we do not immediately enforce a provision of these Terms, that does not waive our right to enforce it later.

You may not transfer your rights or obligations under these Terms without our consent.

We may transfer our rights or obligations as part of a merger, acquisition, restructuring, sale of our business or assets, or similar transaction, provided doing so does not reduce mandatory rights you have under applicable law.

Neither party is responsible for delay or failure to perform an obligation where that delay or failure results from events beyond that party's reasonable control, except that this does not excuse payment obligations that have already fallen due or affect rights that cannot lawfully be excluded.

These Terms, together with our Privacy Policy and any other terms expressly incorporated into them, constitute the agreement between you and Shelve concerning your use of the Service.

28. Contact Us

If you have questions, complaints or concerns about these Terms, your Premium subscription or the Service, please contact:

Shelve App Ltd
Suite 15630, Unit A, Ground Floor
26 Hobson Street
Auckland 1010
New Zealand

Email: hello@shelveapp.com

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