Shelve Privacy Policy

Introduction

This Privacy Policy outlines Shelve Ltd ("we", "our" or "the Company") practices regarding information collected from users who access our website at https://shelveapp.com ("Site") or use of our mobile application ("App"), as well as from individuals who otherwise share personal information with us (collectively: "Users").

We value your privacy and are committed to protecting your personal information. Please read this Privacy Policy carefully to understand how we collect, use, and safeguard your information.

Grounds for Data Collection

The processing of your personal information (meaning any information that may identify you with reasonable means; hereinafter "Personal Information") is based on the following legal grounds:

• Contractual necessity: To perform our obligations in providing you access to the Shelve App and related services.
• Legitimate interests: To operate and improve our platform, communicate with users, and enhance user experience.
• Legal compliance: To meet applicable legal and regulatory obligations.
• Consent: Where required by applicable law, when you voluntarily provide personal information.

Where consent is required, you may withdraw it at any time as described below.

What Information We Collect

We collect two types of data from Users:

1. Non-Personal Information

This includes un-identified and non-identifiable data that may be collected automatically through your interaction with the Site or App. Examples include:

• Aggregated usage information and analytics
• Technical details (browser type, operating system, language, access times)
• Site or App activity (pages viewed, clicks, time spent)

This information is collected to enhance the functionality and performance of our services.

   2.  Personal Information

This refers to identifiable data that can directly or indirectly identify you. Depending on how you interact with us, we may collect the following:

• Account Information: When you register for an account in the App, we collect your email address, password or authentication credentials, first name and last name, and mobile phone number (if you choose to provide it). Passwords are stored in encrypted or hashed form and are not accessible in plain text.
• Payment Information: After your free trial, if you choose to subscribe to our paid services, payment details are processed by third-party providers such as Stripe or through Apple’s In-App Purchases. We do not store full payment card details, but we may receive limited transaction information, such as payment confirmation and subscription status, to manage your account.
• Device Information: We may collect information from your device, including IP address, device identifiers, and other technical information relating to your activity through the App.
• Usage Information: Information about how you interact with the App, including feature usage and patterns.
• Communications: Any correspondence you send us, such as customer support requests or feedback.

We do not sell any personal data to third parties.

How We Receive Information

We may collect information through the following methods:

• When you voluntarily provide information through the App
• Automatically when you use or access the App
• From third-party analytics, monitoring, or performance services

How We Use the Information

We use Personal and Non-Personal Information for the following purposes:

• To communicate with you, including service-related notices and support responses
• To operate, maintain, and improve our services
• To send marketing communications where you have opted in or where otherwise permitted by law
• To ensure security and prevent fraud, abuse, or unauthorised access
• To comply with legal obligations and lawful requests

Sharing Information with Third Parties

We do not rent or sell personal data. However, we may share data with trusted partners for operational purposes, such as:

• Hosting and infrastructure providers
• Analytics, monitoring, and performance service providers
• Email or communications service providers

All third parties are required to adhere to data protection standards consistent with this Privacy Policy.

We may also disclose information where required to comply with legal obligations, enforce our policies, or protect rights, safety, and security.

User Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data and receive a copy
• Request correction or deletion of your data
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with a data protection authority

We handle personal information in accordance with the New Zealand Privacy Act 2020 and other applicable laws.

To exercise these rights, contact us at hello@shelveapp.com.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including providing our services, complying with legal or regulatory obligations, resolving disputes, and enforcing our policies.

For example:

• Account data is retained for as long as your account remains active. You may delete your account and associated personal information at any time through the App or by contacting us, subject to legal retention requirements.
• Subscription and billing records may be retained as required by tax, accounting, or financial regulations.
• Technical logs and analytics data may be retained for up to 12 months for security, performance monitoring, and service improvement.

Where information is no longer required, we securely delete or anonymise it in accordance with applicable laws.

Cookies and Tracking Technologies

Our Site and App use cookies and similar technologies to enhance functionality, improve user experience, and analyse usage.

We use:

• Session cookies, which are deleted when your browser is closed;
• Persistent cookies, which are stored on your device for a fixed period to remember preferences; and
• Third-party cookies or similar technologies, which may be set by analytics, monitoring, or performance tools.
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You may disable cookies through your browser or device settings; however, doing so may limit certain features or functionality.

Third-Party Links and Services

Our Site may contain links to third-party websites or services not operated by Shelve Ltd. We are not responsible for their privacy practices and encourage you to review their privacy policies.

How We Safeguard Your Information

We employ industry-standard technical and organisational measures, including secure servers, encrypted data transmission (HTTPS), access controls, and regular system monitoring. While we take reasonable steps to protect your information, no system is completely secure.

International Data Transfers

If you are located in the EEA, your information may be transferred to and processed in countries outside the EEA. Where this occurs, we use legally recognised safeguards, such as standard contractual clauses.

Marketing Communications

If you opt in to receive marketing communications, we may email you updates about Shelve’s features or promotions. You may unsubscribe at any time by using the link provided in our emails or contacting hello@shelveapp.com. Service-related communications may still be sent where necessary.

Corporate Transactions

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to the protections in this Privacy Policy.

Minors

Shelve is not intended for children under 16 years of age. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Modified” date. Continued use of the Site or App constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy, contact us at:
hello@shelveapp.com

Shelve Ltd

Last Modified: 5 January 2026